Full article at bit.ly – As one of the most-watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda’s all-new Accord Crosstour. Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for “squirreling away” all things cargo, set to the tune of “Funky Stuff” by Kool & The Gang. “Squirrel” is part of an integrated, multiplatform advertising campaign developed by Honda’s long-standing agency of record, RPA, to support the vehicle launch.
